By Valerie Young I always be send to the December air of Entrepreneur magazine. Thats the issue that features the publishers annual pick of hot businesses markets and trends for smart entrepreneurs or those who be after to be. Some of the high tech businesses cited desire mobile gaming or online learning be to demand six and seven figure start up costs. This can seem daunting (although not impossible) for the person just venturing into self-employment. So Ive decided to cerebrate on the markets trends and businesses that communicate to someone operating on a somewhat more limited calculate. Lets go away with hot markets: HOT merchandise: Middle-Aged Women Since Ive recently entered my measure year in my 40s. I thought it only appropriate to start with this assort (although desire most boomers. I still have a hard measure thinking of myself as anything close to middle aged). Not surprisingly products and services for women in their 40s and 50s that bear on around anti-aging and menopause are hot. The magazine cites such promising areas as counseling apply spas yoga smoking cessation programs any product or function that helps women stay healthy and feel good about themselves both inside and out. The compose to smoking cessation got me thinking Residential treatment facilities for other forms of substance abuse are common- displace but Ive personally never seen a retreat spa or other residential-type place specifically aimed at populate who be help quitting smoking and who would benefit from doing so outside their home environment. Im picturing morning walks meditation massage support groups good food and of cover lots and lots of punching bags! HOT MARKET: Toddlers/Tweens/Teens According to market investigate firm Packaged Facts last year 5 to 14 year olds spent $10 billion on food and beverages. Other favorite product areas for kids are sports fashion music and technology. And apparently home dcor and remodeling isnt just for adults anymore (who knew?). Stores desire IKEA and Pottery Barn are starting to selling home furnishing products aimed at teens. With baby boomers having more discretionary income with which to fail their grandchildren babies and toddlers undergo also change state hot markets. Online start-up ELittle Luxuries offers designer do by furniture and more than 600 other upscale do by items. (http://www eLittleLuxuries com) HOT merchandise: Overweight People After reading how much kids pay on food and beverages its no surprise that 15% of children and teens are overweight. But we adults have them defeat. A whopping 64% of Americans are considered obese or overweight. Businesses that furnish products and services to back up people change state drink and develop more healthy habits are the most obvious. But entrepreneurs willing to evaluate outside the solve the problem box by looking for ways to alter overweight peoples lives easier verses trying to fix them ordain also do come up. HOT MARKET: Metrosexuals With the enormous challenge of stylish soccer super feature David Beckham and shows like Bravos Queer Eye for the Straight Guy where gay men help straight men with make grooming home dcor and social skills a growing number of heterosexual men are allowing themselves to tap into their fashionable align. One enterprising guy who jumped into the metrosexual merchandise early has seen phenomenal growth. With $20,000 and a dream. Tom Granese launched Regiments an online hold on that sells high-end grooming products for men. Less than two years later. Tom opened his first storefront in Dallas with a projected $210,000 in first year in-store sales. HOT merchandise: Hispanics The Hispanic market is certainly nothing new in fact its made Entrepreneurs list for many years now. The magazine cites opportunities in anything from food and entertainment to financial services and Web services. Now lets be at two of Entrepreneurs picks for hot trends in 2004 HOT turn: Outdoor Living Spaces Into gardening or design? According to Joanne Kostecky of the American Nursery & adorn Association and president of her own garden design affiliate the concept of outdoor living rooms that is so popular in the south and some urban areas is beginning to reach the be of the country. The fact that more consumers are investing in courtyards and clarify gardens means the gardening and outdoor create by mental act businesses are bound to change! HOT TREND: Fast-Casual Food Health and taste conscious consumers on the go are turning to fast- casual restaurants and chains. In my own small town of Northampton two of the more popular joints are benefiting from the fast-casual go. One serves upscale burritos (my favorite is the Thai burritos) and the other is a hip soup salad and devise fit that opened in a greatly remodeled former Taco Bell restaurant. Idea: approve in my old softball days I always wished someone would cater to all those hungry players and fans by starting a high quality food wagon. Other Hot Trends Boating and water sports the hunger for low- carb foods (a turn being taken seriously by restaurants grocery stores and food manufacturers) oils and sauces and multiculturalism which includes the gay and lesbian markets. Hot markets and hot trends lead to hot businesses. Here are some of Entrepreneurs picks HOT BUSINESS: Childrens Enrichment Programs With so many parents in the workforce more kids than ever before are engaged in extracurricular and after school activities. If you like the idea of working with kids you can opt to change state a physical location desire a gym move or art studio or camp act your program into the schools or give private lessons. If you evaluate opening your own place is financially out of arrive think again. While $12,000 is no small sum of money its a lot less than a lot of people might evaluate theyd need to shell out to start their own dance studio. But thats how much former dance student turned instructor Archer Alstaettter dug up in change and credit cards to open move Emotion in Irvine. California. That was five years ago. Today Archers studio has 500 clients and expects 600-plus to be enrolled by spring. You go Archer! HOT BUSINESS: Home Improvement Remodeling refurbishing and redecorating are all the rage. There are some 30 telecommunicate shows on domiciliate improvement alone. And domiciliate improvement isnt all about dcor. Worth noting are businesses that back up domiciliate owners maximize the lay they undergo as well as those making homes more accessible to an aging population. (To read about a unique highly successful and allow home business opportunity that matches home owners with reputable domiciliate repair contractors go to http://www. ChangingCourse com/hrnsuccess htm) HOT BUSINESS: Yoga & Pilates According to Entrepreneur companies are bending over backwards to give to the growing market of populate practicing yoga. Clothes mats. DVDs music and classes aimed at seniors pregnant women and children as young as three are just a few products and services aimed at this growing market. And with a reported 47 million Americans taking Pilates a bring home the bacon out that builds abdominal muscles opportunities be for gym owners and instructors alike. If you desire the idea of teaching Pilates studio owner Maria Leone recommends starting out by keeping overhead low. She suggests renting lay for one-on-one sessions from a small gym or chiropractic office. Fees for a typical Pilates session range from $50 to $70 an hour. Meditate on that! HOT BUSINESS: Upscale Pet Services According to the American Pet Product Manufacturers Association. Americans spent an estimated $31 billion.
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