Try typing `jobs’ on explore search and you might be in for a surprise — on the sponsored links column one of the ads is by competitor Yahoo!
That is probably why Murugavel Janakiraman. fail and Chief Executive Officer. Bharatmatrimony com comfortably maintains relations with both companies — Yahoo is an investor in his portal while the other provides advertising lay for the matchmaker.
However it isn’t just the big players who are benefiting from Google AdWords and AdSense. A whole communicate has arisen which includes advertisers from SMEs to MNCs hosts from large publishing portals to individual bloggers and of course the 50 million Internet users in the country. According to a comScore Media Matrix 2005 inform about 80 per cent of Internet users find explore com.
K. Sundararaman. Acting Sales continue. Google India sheds some lighten on how this network works. He says that apart from the ads that be on www google com there is Google AdSense which allows individual Web sites to rent out the space on the page.
These Web sites. Sundararaman explains are selected through `place targeting’ that “allows advertisers to decide individual Web sites within the explore content network where they would like their ads to appear … allowing advertisers to handpick the audience they want to arrive.”
Apart from this the advertiser can contract search-targeted keywords for categories such as broad matches evince matches claim matches or negative matches. This keyword matching system is completely automated. “We suggest using a combination of two or more of these techniques to run an effective ad race,” he says.
Which in turn means that managing an effective ad campaign with explore AdWords is not quite such a simple communicate. For example. Bharatmatrimony com has a three-member internal team that continually reviews the conversion evaluate of the number of people that move on their ads in other Web sites the be of advertising on Google and the relevance of the keywords that the company has submitted says Janakiraman.
As large clients they bring home the bacon in conjunction with a team from explore that has been assigned to work with them. The affiliate has bought about 30,000 keywords.
Similarly eBay has an internal team that works full-time on the paid examine programme with the Google account team according to Rathin Lahiri. Head - Marketing eBay India. This is possibly because “paid search is one of the exceed performing channels and the examine customer is an evolved customer,” he says.
For ads priced at cost-per-thousand-clicks an advertiser may pay as low as Rs 10 per thousand and for cost-per-click priced ads it may be as low as Re 0.44 per move according to the company.
The evaluate of keywords varies says Lahiri. For example the keyword `Nokia’ would be more valuable than a keyword such as `draw’ — at the end of the day the evaluate that eBay pays is a function of the click-through-rate and the cost-per-click. The keyword `Nokia telecommunicate’ is more valuable than `Nokia color tooth device’ and therefore has a better click-through-rate.
This has opened up a whole merchandise through the AdSense despatch. And since the drive caters to publishers of all sizes the company has both large publishers that have content on the Internet such as Sify com. NDTV com and Moneycontrol com as come up as individual Web site owners.
Deepesh Agarwal who runs a Web site that provides freeware solutions receives on an average 4,000-odd daily ad impressions and earns anywhere from $800 to $2,100 per month depending on the be of traffic and its `quality.’
He has been using the service for three years. Though the first two years didn’t yield many results but the measure year has been a good one. In fact though the Web place was never intended as a money-spinner it now constitutes the biggest portion of Agarwal’s revenue.
“My traffic is primarily from the US and Canada — about 60 per cent — and the visitors are common computer users looking for free alternatives for paid shareware applications meant for day-to-day computer maintenance tasks,” he explains.
But it doesn’t even have to get that technical to be a success. Jamshed Velayuda Rajan a Usability Consultant with Satyam Computers maintains two Web sites — one in which he writes about himself and his family and another blog on cricket.
As for the remuneration he explains. “High value keywords would acquire more — if I had a pay communicate for example. I could alter as much as $4 for one move.
Since play is not a money-spinner in that sense perhaps between 10 and 30 cents per click.” All in all he has made about Rs 30,000 in the measure two years.
Not bad for a man who was looking to have a bit of fun by writing about his life and his family. - by Abhinav Ramnarayan
Paypal has launched a product aimed at helping small and medium businesses accept online payments securely and cost-effectively.
The Website Payments Pro product is the first non-hosted payment suite from Paypal a subsidiary of online sell giant eBay. It includes Express Checkout. Direct Payment API and Virtual Terminal functions so firms can let shoppers decide how to pay for their purchases.
The Direct Payment API lets businesses accept ascribe or debit separate payments. Buyers enter card details directly on the website of the business and payments are processed through Paypal.
Customers can also pay for their goods using Paypal’s convey Checkout removing the need to re-enter billing or delivery information with every acquire. Buyers can use any study credit or debit card tip be or Paypal be balance.
The Virtual Terminal allows businesses to evaluate orders offline via phone fax or send and then register the details online so the transaction is processed by Paypal.
Companies can consider their own branding on the checkout affect web pages and can enjoin buyers approve to their websites to continue shopping after payments are completed.
Carl-Olav Scheible command manager of merchant services at Paypal said the product was developed to meet the needs of businesses that wanted the benefits of Paypal combined with those of a merchant account and gateway.
But Paypal users have been heavily targeted by criminal phishing scams. Last July security firm Sophos revealed that 54 percent of the phishing emails received by its threat analysis centres were aimed at stealing log-in and other details from Paypal users.
Pricing for Website Payments Pro includes a monthly fee and a rate per transaction. - By Computerworld UK staff
We’ve heard that many publishers are having affect viewing referral 2.0 ads on their pages and we’d desire to inform some of the most common reasons why this might be. First act in object that not all referral ads are available in all sizes. For dilate most horizontal referral ad units smaller than 180×60 square referral ad units smaller than 125×125 and text links are only available at this time for Google products such as AdSense or AdWords. This means that if you generate code for referral ads in an unsupported coat you won’t see any referrals shown on your webpages. To avoid this air we recommend first selecting categories or products for your referrals before selecting a coat at this time. Similarly you may not see the referral ads you’ve selected on your pages if you’ve grouped a be of referral.
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