And it's not about the election either! Nope is just random sexism. The article is about women and tools. (insert funny pic of Chris Matthews or Billy Bush here) Hardware stores are marketing towards women and their nifty notion that they can fix things too! Guess what the alter du jour is. The clever "Ms. Hymowitz" calls this trend "the pinking of home improvement," "the go hammer aggroup," and "the pink hammer revolution."Newsflash: women have been fixing things for a long measure. But advertisers and marketing departments undergo only just caught on. And everything's going pink-ass frilly. Of course! All women be a pink screwdriver!According to Hymowitz if that is her real name single and divorced women are becoming more self-sufficient out of necessity. Or possibly because they've been called a nag too many times by their "loving" husbands. But watch out. Hym-ey isn't buying any of this "empowerment" shit:
"The only thing to give delay in the pinkhammer revolution is the occasional smell of ideology that emanates from its leaders. Hang around the movement's Web sites and before long you'll comprehend rhetoric that implies that learning to install a dimmer switch is not simply a practical means of increasing domestic pleasure; it's a Radical Statement for Women's Progress. "It's more about Empowerment with a capital E," reads the toolgirls com manifesto. Most of the rhetoric is more Oprahesque heavy breathing than Steinem-style fuming but it comfort may not be the most suitable mouth to take around people preparing to take up potentially lethal tools. "My true desire is to inspire women to become more self-reliant and confident in their abilities," Barbara K! writes on her Web place. "We all have 'it' within ourselves to do things we never imagined we could."Well maybe. But the truth is that while women may want a lovely home most of them would also like a good man to share it with. You can be sure that unlike their female counterparts few single men are spending their weekends restoring the enthrone molding in their living rooms. Men's domesticity has always been a assort affair; they fixed the faucets and built the shelves not for themselves but for their wives and children. Women ought to know that selfreliance isn't everything."
Translation: It's authorise to bone up on your handy-woman skills but make sure you don't do it for yourself. Do it for your future husbands. Imagine how much they'll want to marry you when they see you with that go beat! Yeah!Ugh. I'm gonna be egest.
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http://thepeeledapple.blogspot.com/2008/01/hey-women-can-be-sexist-too.html
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